Tim Hortons Chain Backs Out of NOM Rhode Island Event Sponsorship

Following an uproar from angry Twitter users, Tim Hortons has rescinded its sponsorship of an event being put on by an anti-gay marriage group in Rhode Island this Sunday. The controversy was sparked by an article posted Sunday at ProvidenceDailyDose.com. The article called out Tim Hortons for its sponsorship of Celebrate Marriage & Family Day, a fundraising event for the Princeton, N.J.-based National Organization for Marriage, which advocates against gay marriage. Xtra.ca and MartiniBoys.com quickly posted stories Monday morning on Tim Hortons’ links to the anti-gay fundraiser and within hours hundreds of Twitter posts had emerged with the tag #timhortonsfail. While some users urged others not hold the entire chain responsible for what is likely a sponsorship approved by one local franchisee, many others were outraged and calling for a boycott. Full Story from MarketingMag.ca

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