Hallmark Plunges into the Gay and Lesbian Market Headfirst

Hallmark Cards continues to pursue a business plan to make greeting cards available for those "non-traditional" families on your list, supplying its stock of wedding and civil unions-themed greeting cards to all 500 corporate-owed stores, plus a number of the 3,000-plus independently owned outlets. The firm--the very name of which is synonymous with wholesome greetings on any occasion--has responded to consumer needs with four same-sex union themed cards. Last year, Hallmark made a splash by introducing its first congratulatory greetings for two-groom and two-bride weddings and civil union ceremonies, noted a May 14 article at Contra Costa Times. Full Story - Click Here

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