Saturday, January 30, 2010

CBS Turns Down Gay Dating Ad for Superbowl

In a public display of open homophobia rarely seen by large corporations today, CBS rejected an ad featuring two men kissing from the Super Bowl lineup. The ad was for the gay dating site, ManCrunch.com. CBS stated that the ad "is not within the Network’s broadcast standards for Super Bowl Sunday."

However, in the past Super Bowl ads have featured half naked women violently fighting with each other while being sprayed with water. These are the values that CBS feels are more appropriate to align themselves with.

CBS is known for running the most entertaining and cutting edge commercials during the Super Bowl, as advertisers go all out in terms of both expenditure and creativity to catch the eye of the large viewing audience. Even news websites, such as Slate, run reviews of Super Bowl commercials, making the commercials more of a part of the viewing experience of the game than an afterthought. Excluding representation of gay men from the airwaves during the event, is effectively exiling them from sharing in this Nationwide event.

Full Story from Lez Get Real
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