Christian Group Targeting Abercrombie & Fitch, Victoria's Secret Advertising

A group called American Decency has sent out a call for a boycott of Abercrombie & Fitch, telling adherents that the company exploits teen consumers with eroticized advertisements that present sexuality in a context that could imply a "lifestyle agenda" to which the group objects. Such a "lifestyle agenda," as well as a "hidden agenda" that the group claims A&F to promote, steers clear of overt marketing to gays, notes media watchdog Gay & Lesbian Alliance Against Defamation (GLAAAD): "With nonstop pictures of beefcake, clothing retailer Abercrombie & Fitch has not only taken the gay community by storm but straight young men in college as well," a posting at the GLAAD Web site reads. "Although the Reynoldsburg, Ohio retailer’s advertising appeared in OUT magazine over the years," the text continues, "A&F spokesman Hampton Carney said the company doesn’t target the gay market. ’We really market to 18-22 year old college students,’ he said. Full Story from Edge Boston: http://www.edgeboston.com/index.php?ch=news&sc=&sc2=news&sc3=&id=99875

Click here for gay marriage resources.

To subscribe to this blog, use the rss feed on the right, or use the form at right to join our email list. You can also email us at info@purpleunions.com. Or find us on Facebook - just search for Gay Marriage Watch (you'll see our b/w wedding pic overlooking the Ferry Building and Bay Bridge in SF). We're also tweeting daily at http://www.twitter.com/gaymarriagewatc.