New Study: Strong Advertising Can Reach Republicans on Gay Marriage

A powerful and well-produced commercial can make even hardwired Republicans more sympathetic to the cause of marriage equality, according to a new study. Released by the group Truth and Hope, a liberal grassroots group, the study looked at the effects of targeted marriage equality advertisements on a group of voters. Researchers surveyed 851 self-declared Democrats, Republicans, and independents and found that the majority of all parties reported that an ad supportive of marriage equality was effective. The commercial in question featured a heterosexual baby-boomer couple speaking fondly of their gay son, his partner, and the gay couple's children. Full Story from The Advocate: http://www.advocate.com/News/Daily_News/2009/09/22/GOPers_Can_Be_Swayed_on_Gay_Marriage/

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